Who We Are
TrueForm is an Australian health information service specialising in balanced nutrition, physical activity and healthy lifestyle education. We provide trustworthy, objective guidance in a landscape where misleading health claims are widespread.
Our team includes professionals with verified qualifications in nutrition science, exercise physiology and health communication, translating complex research into practical information for Australians.
Our Expertise
Content is developed and reviewed by professionals holding:
- Accredited Practising Dietitian (APD) — registered with Dietitians Australia
- Accredited Exercise Physiologist (AEP) — registered with Exercise and Sports Science Australia (ESSA)
- Health communication specialists — experienced in translating peer-reviewed research for general audiences
Our editorial process cross-references Australian Dietary Guidelines, Physical Activity Guidelines and peer-reviewed literature. Content is updated when significant new evidence is published.
Our Principles
Evidence Over Opinion
Every claim is grounded in published research. Where evidence is emerging, we say so explicitly.
Full Transparency
We distinguish consensus from emerging findings. Limitations openly acknowledged. No hidden agendas.
No Miracle Claims
We never promise guaranteed weight loss, muscle gain or specific outcomes.
Commercial Independence
No undisclosed sponsorship, hidden ads or product placement.
Respectful Communication
No shame-based messaging, fear tactics or body-negative language.
Professional Referral
We recommend consulting accredited dietitians, exercise physiologists or GPs before significant changes.
Content Standards
- Accuracy: Peer-reviewed evidence, government authorities, professional bodies.
- Clarity: Plain English. Technical terms defined.
- Balance: Multiple perspectives; uncertainty highlighted.
- Currency: Regular review; updates when evidence changes.
- Ethics: Meets Australian advertising standards and Google Ads policies.
What We Are Not
- Not a medical service. We do not diagnose or treat conditions.
- Not a replacement for consultation. Consult qualified practitioners.
- Not a product seller. No supplements or proprietary programmes.
- Not pressure marketing. No fake scarcity or manipulative tactics.
Contact
Questions or consultation requests? Use our contact form. We respond within two business days.